Is There Life After Amazon?

is there life after Amazon?

“Lord, is there life after Amazon?”

That’s the question isn’t it? For authors and publishers? If Amazon conquers Barnes & Noble, LifeWay, Family Bookstores, and Books-A-Million, will there remain the freedom to write, publish, and sell novels and nonfiction outside of Amazon?

In July Amazon banished LPC from its KDP Select program. When I asked to be re-admitted, they replied, “We can’t offer any additional insight or action on this matter.” So while our titles continue to appear on Amazon as Kindle eBooks, they are no longer prominently featured or promoted by Amazon.

Thus my question to God: “Lord, reveal to me what you want me to learn from this. Show me the next step for LPC.”

Here are a few insights God gave me this week, followed by my prayers.

David was banished from the presence of Saul. I Chronicles 12:1

“Lord, may you be with us and bless us during our time of exile.”

Some Gadites defected to David. I Chronicles 12:8. The least was a match for a hundred. I Chronicles 12:14

“May the God of our fathers see what has happened to Christian publishing, and send modern-day Gadites to help change the face of publishing. Individuals who are strong in faith, where the least is a match for a hundred.”

Success, success to you, and success to those who help you, for your God will help you. I Chronicles 12:18

“I do not assume this verse of success is for LPC, but if it is your will, please give us success in the marketplace.”

Day after day men came to help. I Chronicles 12:18

“I ask that you send men and women to help LPC grow and reach new markets and more readers.”

Will not God also graciously give [you] all things? Romans 8:32

“Lord, show us a better way. Create opportunities for us outside of Amazon. If the LPC Ambassador Program is your idea, bless it.”

I do not know what will become of book publishing in the wake of Amazon’s growing influence, but the trends remain discouraging. Here are a few recent headlines from the book publishing industry.

Beacon Hill Press ClosingKansas City-based Nazarene Publishing House, parent company of trade imprint Beacon Hill Press, will shut down on December 1.

Abingdon re-evaluates publishing programs beyond 2015Abingdon Press, an imprint of The United Methodist Publishing House, announced Thursday that it is reassessing and realigning its Christian Living and Abingdon Fiction programs as a result of shifts in the industry.

Last week I received word that another popular romance imprint was shutting its doors. Each time a house or imprint contracts, another group of authors looks at the landscape and considers self-publishing with Amazon – a company that demands total loyalty.

Where are our Gadites of our day? Where are those men and women eager to change the face of book publishing? If you feel called by God to rise up and run at the giant, please email me. Together, I believe we can make a difference.

One percent of anything with God by your side is a recipe for success.


(All typ0s are orijinal and copywrited. Any rebroadcast or distribution without the XPress riden permission of the author is just find by me.) 


“What’s going on in the book publishing business?”

Below are just a few headlines that reflect the shifting landscape of book publishing.
Beacon Hill Press Closing – Kansas City-based Nazarene Publishing House, parent company of trade imprint Beacon Hill Press, will shut down on December 1.
Abingdon re-evaluates publishing programs beyond 2015 – Abingdon Press, an imprint of The United Methodist Publishing House, announced Thursday that it is reassessing and realigning its Christian Living and Abingdon Fiction programs as a result of shifts in the industry. The new strategy results in the departure of Associate Publisher Pamela Clements.
Yesterday I received word another popular romance imprint was shutting its doors. I cannot divulge the name. I’m sure you’ll hear soon enough.
And this afternoon Jerry Jenkins announced that he’s shutting down his Christian Writers Guild.
Meanwhile, LPC continues to advance into the great unknown. Coming soon, a major announcement regarding our new book selling model.

Now this from our friend and author Marianne Jordan.

“WHAT IS ONE QUESTION YOU WISH SOMEONE WOULD ASK YOU IN AN INTERVIEW?  Please don’t think about this too long? It can be funny, clever, or serious. Please send me your website info, or anything you want posted. Twitter, FB, whatever. I’ll post it under your answer?” 

Email Marianne with your question. Don’t forget your Amazon links, websites, FB, Twitter


Dry Bones Publishing

Dry Bones PublishingOn the last day of last week’s Novel Retreat at the Ridgecrest conference center (directed by Yvonne Lehman) I mentioned to Ann Tatlock that I should start a new imprint called, Dry Bones Publishing because, as I explained to Ann, “So many books have no chance of surviving in this desert wasteland called book publishing.”

I was kidding, of course. Last thing I need is another imprint.
But the trend in book publishing can, at times, appear desolate. Especially when you look at the number of houses that are cutting back, retreating, and pushing authors to self-publish. Okay, enough of the gloom.
What I failed to mention to the conferees on the last day was the word of hope God gave me and that word was: “Go in the strength you have.” The passage comes from the story of Gideon (I think).  (The verse is in my prayer journal someplace.) Judges 6:14
Point is, all we can do is respond to God’s call, do our best, and leave the “rest” to Him.
None of us can predict where book publishing will be in six months, much less two years from now. (Two years is about how long it takes to get a book released with a large house). All we can do is write the story God places on our heart, produce the best books we can, promote in ways that glorify Him, and trust He will send rain and sunshine and keep the pests (negative reviewers) away.
In the coming days I hope to announce some exciting ways LPC will expand our print sales. I still believe this is the best time to be a writer. The key is finding your target audience.
If you think of your book as a mega-church, then your goal is to find 5,000 parishioners who share your book’s vision. 5,000 who believe in your book’s message, in you … in a God who comes to the aid of those who went in the strength they had.
That’s enough for now. Time to go watch some football / baseball.
As allways, in-e misstakes associated with this emale are Eva Marie Everson’s fault and shud bee direecter to here.

Creative Marketing Ideas For Authors – Damian Wolf

Creative Marketing Ideas For Authors

Doing a job of your dreams is a reward in itself. But doing a job of your dreams and getting paid for it – well, that’s what you’d call a win!

Writers who had the luck to have their work noticed and loved by their target readership had to work very hard and very persistently to get where they are now. Nothing just came to them, be sure of that. Especially not in the world of today where celebrity gossip is much more appreciated than wisdom, literacy and true life substance coming out of a writer’s pen. Anyway, in order to stay hip and trending, writers too need some help from marketing experts. With a little help of marketing agents and a good marketing plan, almost any author will remain one of the brightest literary stars. So, the question is – how does a writer do that?

1. Secure an audience before publishing

In case you are a newcomer and you haven’t been published before, you need to spread the word about your book release as soon as possible. Most writers start out as bloggers. Once they get noticed, their blogs turn into books. Assuming you had quite a readership on your blog, you’ll need to update your followers on novelties in your professional life – be excited to share the news about your book with everyone who is willing to hear it! If you also have a Twitter and Facebook page, along with a Linked-In profile – wonderful! Make your announcement (on several occasions) and wait for everybody else to follow up!

2. Be your own brand

Every author should be a brand for him/herself. This goes for you as well. You need to be that writer who wrote that book. Nobody is interested in plain people and/or contents anymore. You and your work need to be loud. Tricky part is if you work within several genres. If this be the case, it’s advisable you use a different pen name for each genre. Why? Well, it’s like with food – once people are used to eating that chocolate souffle with vanilla icing and they absolutely love it, they’ll probably be reluctant to try it with any other flavor. Not because they aren’t risk takers. They just don’t want to be disappointed. So, stay focused on who you are and who you want to be for your readers. Proper branding is half the job done.

3. ‘Write hard and clear about what hurts’

Oh, you clever little thing! Yes, I did quote Hemingway there and it serves the purpose. Point is, when marketing yourself and your product (this product being (a) book(s)) be clear on the message you want to send, people you want to attract, the idea you want to come-across. What is it about your book and you, and not some other writer’s, that should catch the readers’ attention? Take some time and figure this out. Know exactly who you are as a person, a writer and a presenter. Yet, don’t be terrified of this mission, people that are going to read you are most probably similar to yourself – assuming you love what you write, of course.

4. Understand the market

Once your book hits the press, you’ll have it sold through variety of channels – online as ebooks, in book shops as print, maybe on news stands, in different stores that may align with the theme of your book, etc. Some channels will without a doubt earn you more money than others. So, what you need to do is calculate which channel is most suitable for your genre and the type of audience you wish to attract. Sometimes, direct sales are a win. Other times, Amazon will deliver a much bigger return for your effort, maybe even bigger than your personal author’s web page. Who knows! Well, you will – once you dedicate some time and attention to tracking figures down. Still, knowing where to put your marketing efforts will surely pay off on the long run.

Apart for having all these things mentioned above covered, you need to keep your human side, too. Yes, you are their favorite writer, but you are also their only real link to their favorite fiction and fictional characters. So, talk to your readers, engage with them and always stay polite and patient. Organizing book events, tours, theme gatherings will only score you points! An important thing is – don’t push yourself onto the reader. Wait for them to ask for you!


Damian Wolf is an entrepreneur and wannabe writer. He loves to write about small business, marketing tips and interesting life topics. Damian is also marketing assistant at Cubic Promote, and proud husband and father.


Bling! Romance Looking for Great Romance Novels

BLING! is the edgy new contemporary romance imprint of Lighthouse Publishing of the Carolinas (LPC). BLING! will launch in Spring 2015, releasing two new contemporary novels each quarter.“We’re  excited at Lighthouse Publishing of the Carolinas to announce that the first author has been signed for the Bling! imprint. Author Debra Holt has brought us some great storytelling in Mercy’s Rescue, as well as a strong female lead in an interesting setting, and we’re happy to announce this project as our launch book for next year.

“Bling! continues to look for stories that jump out at us – stories with that “IT factor” set within a romance-centric, non-formulaic plot. If your an author with proposals that fit the bill, send them our way.

“And if you’d like to know more about Bling! and how we’re shaping up during these Genesis Days, I invite you to check out my feature interview on the Industry News column for October with Megan DiMaria and Novel Rocket:

“We look forward to hearing from you soon in the hope of partnering to bring some really stellar content to the LPC readers.”

Sandie Bricker

Sandie Bricker, Managing Editor
Bling! | Romantic fiction with a little something extra
An Imprint of Lighthouse Publishing of the Carolinas

Add your book’s cover to the front of these new LPC releases

Lars Klove for The New York Times Quest for the consumer: Advertising inserted into a 1972 science-fiction paperback by A. E. Van Vogt.

Lars Klove for The New York Times

ISummers’ Love, a romantic comedy from LPC, the author, Stu Summers argues that his novels should carry ads and support product placement. LPC is not going to go as far as selling product placement spots in our novels – yet. But we would like to test the idea of sponsorship. You know, like a public radio patron message. “This book is sponsored by …”

So … below are four forthcoming LPC releases. Each is linked to a PayPal donation page. If you would like to contribute a small amount of money to each of these titles in support of the title’s marketing, book launch, and all, please do so. In return your book’s cover will be featured at the front of the print and eBook (and linked within the eBook to your book’s appropriate eBook page.)

Look, I know this is way outside “the box.” But we’re willing to try almost anything provided it’s not immoral or part of a government-sponsored healthcare education initiative.

Pick a book (or several) make a small donation and become an LPC Corporate Sponsor. 🙂

Chasing The Butterfly  by Jayme Mansfield (Oct 14, 2014)

The Yuletide Angel by Sandra Ardoin (Oct 15, 2014)

Crashing Into Christmas by Yvonne Lehman (Oct 20, 2014)

Red Zone by Kelli Hughett (Nov 2, 2014)

Chasing The Butterfly  by Jayme Mansfield (Oct 14, 2014)  _____ The Yuletide Angel Paperback – October 15, 2014 _____ Crashing Into Christmas - Where Family Traditions, Holiday Joy, and Seasonal Scandals Collide Paperback – October 20, 2014  _____ Red Zone - Sometimes, an athlete's biggest play is made off the field Paperback – November 2, 2014

Is Amazon In Trouble of Losing the Bookseller War?

Do you think Amazon is in danger of losing the bookseller war?(Amazon CEO Jeff Bezos. Photo: Getty Images)

As a bookseller Amazon is in trouble and they have no one to blame but themselves.

First, the good news for authors. Amazon won’t close up shop this year. Or the next. Or maybe forever.

But the calm seas that Amazon enjoyed for the past decade are scuffed with whitecaps.

The long groundswells roiling Amazon’s book selling model are a precursor to a major storm beyond the horizon and that storm is called “Hurricane Boycott”.

Here’s the bad news for Amazon: book publishers don’t like them. Neither do a lot of authors.

Consumers do, sort of, but consumer loyalty in retail is fickle. You need two things in business: demand and supply. Amazon has demand. Lots of it. And why not? They provide great customer service and low prices.

They used to have supply, but when it comes to books, their supply chain could be on the verge of dwindling to self-published authors. Here’s why:

Book publishers have peeked behind the curtain and found (surprise!) that the rumors were true. Amazon really does want to cut out the middle-man (book publishers and distributors) and become not just the largest bookseller, but the largest book publisher.

Below is an email I received from Amazon some weeks ago.

“Amazon has made three separate offers to Hachette to take authors out of the middle. (How magnanimous of Amazon – looking out for authors, that way.) We first suggested that we (Amazon and Hachette) jointly make author royalties whole during the term of the dispute. Then we suggested that authors receive 100% of all sales of their titles until this dispute is resolved. (emphasis, mine) Then we suggested that we would return to normal business operations if Amazon and Hachette’s normal share of revenue went to a literacy charity (nice touch, Amazon). But Hachette, and their parent company Lagardere, have quickly and repeatedly dismissed these offers.”

You think? Why would Hachette go back to its authors and forgo all profit on net royalties while at the same time explaining to authors that it was Amazon’s idea?

Okay, so now we know Amazon’s true goal: deal directly with authors.

But (and here’s where Amazon really misread their market) Amazon killed their own eBook model. Time was, if you published an eBook on Kindle and marketed the heck out of it, you could sell thousands. Not anymore. At least not for most authors.

I suspect Amazon’s unstated goal with the KDP Select program was to bury the Nook and possibly put Barnes and Noble out of business. It almost worked. Except that, as the Nook was going the way of Betamax, female readers embraced the B&N’s eReader and saved it. B&N’s core audience is:

  • Female, 40 years old
  • Has a household income of over $60,000
  • Is college educated
  • More than half have children in the home (53%)
  • Loves to shop, travel, and enjoys technology
  • Is an avid reader
  • And … loyal

Amazon, by comparison, is a Middle Eastern bazaar with a wide mix of consumers –  a place where every transaction is open to negation. “Price too high today? Come back tomorrow.”

To sell an eBook on Amazon these days you have to price it at 99 cents. Bump it up to $1.99 and sales slow drastically. $2.99? Forget it. Price you eBook above $9.99 and risk getting tossed by Amazon.

Amazon has trained consumers to set Google alerts for their favorite authors and wait for 99 cent or free books.

Which brings us back to Amazon’s long-range problem. Amazon works on thin margins and if you believe their financial statements, they’ve yet to earn a significant profit. Thus far, that hasn’t been an issue for investors. But what if Amazon alienates their suppliers? What if book publishers and manufacturers and food suppliers grow tired of losing money by selling through Amazon and go elsewhere, like … direct to consumers? What then?

Look, I’m not saying Amazon will go out of business. I am saying the surge in eBook sales has slowed, margins for book publishers are shrinking, and if everyone self-publishes with Amazon then the phrase “published author” will lose its value.

I doubt that will happen. Publishers will not go away quietly. Most are at work developing new ways to reach consumers – ways that don’t involve Amazon.

And that should encourage all authors.

Thoughts? Tweet: Do you think Amazon is in danger of losing the bookseller war?