People crowded around Jesus to listen to the word of God.
Nearby an author stood in a booth packing up his books. When Jesus asked permission to sit in the booth, the author shoved aside some boxes to make room. After speaking to the people, Jesus asked the author to put out some books for display and some bookmarks.
The author replied, “Master, I’ve worked hard all night—months, actually—and haven’t anything to show for it. But because you say so, sure, I will put out some promotional materials.”
When he had done as Jesus asked, the author sold such a large number of books that his back began to ache from lifting boxes. His hand cramped from signing copies. Overwhelmed, he signaled to friends in other booths for help. Others hurried over to unpack boxes, take orders, and hand out bookmarks. The author sold out all the books he had plus books from his friends’ booths.
Astonished the author said, “Go away from me, Lord! I am a sinful man.”
Jesus replied, “Don’t be afraid. From now on you will catch men for me with your words.”
That day the author stopped promoting books the old way, left everything, and followed Jesus.
Book marketing Jesus’ way places our confidence in him. We work to make our books known but trust that only he can bless our efforts. When we work with all our heart as though working for the Lord (Colossians 3:23-24), we can be sure we will receive an inheritance from the Lord as a reward, for it is our Lord Christ we are serving.
“Lord, help us to write for you, to have your heart, your compassion, your grace and mercy for others. Through your Spirit inspire us to add words to our books and writings that will draw others to you. We want to catch people for you with our words. Amen and amen. ”
This is but one of ten encouraging stories we will explore from the life of Jesus for how he went about promoting his message of Good News. Learn from:
- Two Fig Trees
- Wind and Waves
- Water and Wine
- Loaves and Fishes
- Fish and Nets
- A Fish With A Coin
- An Miraculous Open Door
When thousands gathered on a hillside to hear Jesus teach he already had in mind what he was going to do. (John 6:6) Is this the way you come to your book promotion? Do you already have in mind what the outcome will be? How many copies will sell, how much you’ll spend? What your return on investment will be? Or are your efforts simply based on hope and a vague prayer for blessing from God?
There is a better way to promote your books—one that doesn’t require spending more money than you can afford to invest. If you believe in Jesus and his power of restoration and life, you might benefit from Book Marketing Jesus’ Way. Begin to believe your words are even now blessings others and pointing them to Jesus.