Amazon built much of its reputation and success on the foundation of customer reviews — they were a revolutionary feature when Amazon introduced them. Reviews remain one of the main reasons people shop there. Yet finding your own reviews as a customer is now a frustrating maze.
Amazon has shifted its focus toward seller-facing tools and monetization. For this reason, customer-facing profile features like all your reviews on one page have been relegated to lower priority and quietly buried. Reviews still appear on a product’s page.
But finding all your Amazon reviews from within your Amazon account is now almost impossible.
Amazon probably benefits more from you browsing and buying than from you managing old reviews, so there’s not much business incentive to make that easy.
It’s a common complaint.
To find your Amazon reviews, do this:
- Search for a product you know you’ve reviewed
- Find your review on that product page
- Click your name on the review
- That takes you to your reviewer profile page
- Bookmark that page for future use!