Let Us Endeavor to Speak Until They Silence Our Voices

CHRISTIANS FIRED FOR THEIR BELIEFS

Let Us Endeavor to Speak Until They Silence Our Voices

Jennifer De Chiara Literary Agency Fires Agent for Having Parler and Gab Accounts

The Jennifer De Chiara Literary Agency fired literary agent Colleen Oefelein after the firm discovered she had accounts on social media sites Parler and Gab. Oefelein had publicly acknowledged starting the accounts two months earlier.

Kate Hartson, Former Editor With Center Street for Supporting Donald Trump

Kate Hartson, former editor with Center Street, was recently fired, “for political reasons,” she says. The New York Times reports that her colleagues considered her a “true believer” in Donald Trump.

In an industry where imagination and words are the tools of the trade, such actions should give all authors pause for concern.

The “Information Establishment” shapes minds with words. When only one voice is heard, that is propaganda.

The “Entertainment Establishment” creates false reality and has the ability to make what is evil appear good and what is pure to appear prudish.

The “Academic Establishment” shapes young minds and is the recruiting field for the expanding army of thought police.

The “Political Establishment” enacts laws and sets public policy to insure its citizens remain in line.

The “Corporate Establishment” decides who works, eats, and lives in comfort or squalor.

All the above establishments exists within the kingdom of man.

Only in the Kingdom of God will you find free will for all, love for all from God, and the freedom to live without sin and hate through the Spirit of Christ. Those in Christ are not called to wage war on the kingdom of man. That is above our pay grade. Instead, we are called to pray that God’s words go forth and proclaim his Good News. Let us endeavor to speak, write, and teach until they silence our voices.

Calling All Christian Romance Authors

Calling All Christian Romance Authors

 

Announcing the opening of the 2021 Faith, Hope and Love Reader’s Choice Award, sponsored by the Faith, Hope and Love Chapter of RWA. Books published in 2020 are eligible.

All authors of Christian fiction are welcome to enter. They do not have to be members of any set group. There are seven categories available: Long Contemporary, Short Contemporary, Long Historical, Short Historical, Women’s Fiction, Romantic Suspense, and Novella.

The FHLRCA is the only contest that is solely for Christian fiction and judged by readers of Christian fiction who are not involved in the writing industry. This is an excellent opportunity to get your author’s work in front of new readers who love to tell fellow readers about books they love.

If you would like more information, the rules and entry form can be found on the FHL website: https://www.faithhopelove-rwa.org/fhlrca-contest/. You can also email me directly for information:  nancy-rca@faithhopelove-rwa.org. Please share this information with your authors and the other editors at your publishing house.

Blessings,
Nancy J. Farrier
FHLRCA Coordinator

Marketing Your Book With Amazon Ads

Marketing Your Book With Amazon Ads

Amazon’s advertising business is booming during the pandemic. It’s growing faster than its retail, cloud computing, and Prime subscription divisions—and chipping away at Google’s dominant position. – Financial Times

“Enormous power consolidated around a small number of major online platforms such as Facebook, Amazon, and Google will jeopardize future independence for authors. These dominant platforms wield their supreme power to stand between you and your audience. We’ve traded one group of authoritarian overlords for another. These platforms are the new gatekeepers for indie authors. And access comes at a cost: advertising. – Mark Coker, CEO and founder at Smashwords

I was an early advocate of advertising books with Amazon ads. In my experience, the most effective and economical marketing solution for making a book known is with Amazon ads. When I ran LPC, Amazon ads served as our core marketing strategy. Our goal was to receive $1 in revenue for every 30 cents invested. Many times we could invest as little as fifteen cents to earn $1. Those days are gone. Now many Amazon ads only break even (invest $1, receive back $1). Still, if your goal is to make your book known and you do not mind losing some money in the process, Amazon ads remain a good option.

Based on my experience Google, Facebook, Twitter, and Instagram are poor ad dollar investments. This makes sense when you think about. These platforms appeal to a large audience. With Amazon ads you target readers of print and Kindle ebooks and from within that market, you aim for niche category readers.

Bookbub is another advertising option, though again I have found Bookbub ads to be less effective than Amazon. Bookbub also lacks the granular diversity necessary to tailor your book’s add to a specific set of readers. For example, YA and middle grade are two segments, but there is no genre distinctions beyond age. An ad for a YA coming-of-age novel will appear along side YA mystery and romance novels.

All the things that worked in the past to drive sales:
  • Amazon Ads
  • Bookbub ads
  • KDP free days
  • KDP countdown days
  • Email newsletter promotions
  • Free audiobook codes
  • Publisher Rocket ebook and print keywords research
  • Facebook launch
  • Rafflcopter
  • Ask David tweets
  • Twitter, Facebook, Instagram, Parlor tweets
  • BookFunnel for reviews

no longer return the results author’s enjoyed in years past. This is not surprising. With social media and the Internet, that new thing that worked for you on Friday is shared over the weekend with friends and by Monday all the world is adopting your strategy.

I would love to hear your thoughts on what works and does not.

Advent – Counting Down to Christ One Ornament at a Time – The Helmet of Hope

Day 16

Advent – Counting Down to Christ One Ornament at a Time – The Helmet of Hope

“Put on the hope of salvation as a helmet.” – 1 Thessalonians 5:8. The Apostle Paul did not have the Panthers in mind when he wrote to the church in Thessalonica, but his words of encouragement apply. Helmets protect our skulls. Skulls protect brains. Brains sometimes think too much and hope too little. Let’s hope 2021 brings peace, joy, and changed hearts.

Advent – Counting Down to Christ One Ornament at a Time – Be Brave!

Day 15

You have to be brave to be a Braves fan. Oh sure, there was that decade in the 90s when they dominated the National League. But like Cinderella’s Ball, Atlanta’s magic ended when the clock struck 2001. COVID almost delivered, but it’s the Braves we’re talking about. Stockings filled with coal hang over the fireplace of Braves fans and we’re good with that.