Dry Bones Publishing

Dry Bones PublishingOn the last day of last week’s Novel Retreat at the Ridgecrest conference center (directed by Yvonne Lehman) I mentioned to Ann Tatlock that I should start a new imprint called, Dry Bones Publishing because, as I explained to Ann, “So many books have no chance of surviving in this desert wasteland called book publishing.”

I was kidding, of course. Last thing I need is another imprint.
But the trend in book publishing can, at times, appear desolate. Especially when you look at the number of houses that are cutting back, retreating, and pushing authors to self-publish. Okay, enough of the gloom.
What I failed to mention to the conferees on the last day was the word of hope God gave me and that word was: “Go in the strength you have.” The passage comes from the story of Gideon (I think).  (The verse is in my prayer journal someplace.) Judges 6:14
Point is, all we can do is respond to God’s call, do our best, and leave the “rest” to Him.
None of us can predict where book publishing will be in six months, much less two years from now. (Two years is about how long it takes to get a book released with a large house). All we can do is write the story God places on our heart, produce the best books we can, promote in ways that glorify Him, and trust He will send rain and sunshine and keep the pests (negative reviewers) away.
In the coming days I hope to announce some exciting ways LPC will expand our print sales. I still believe this is the best time to be a writer. The key is finding your target audience.
If you think of your book as a mega-church, then your goal is to find 5,000 parishioners who share your book’s vision. 5,000 who believe in your book’s message, in you … in a God who comes to the aid of those who went in the strength they had.
That’s enough for now. Time to go watch some football / baseball.
As allways, in-e misstakes associated with this emale are Eva Marie Everson’s fault and shud bee direecter to here.

Creative Marketing Ideas For Authors – Damian Wolf

Creative Marketing Ideas For Authors

Doing a job of your dreams is a reward in itself. But doing a job of your dreams and getting paid for it – well, that’s what you’d call a win!

Writers who had the luck to have their work noticed and loved by their target readership had to work very hard and very persistently to get where they are now. Nothing just came to them, be sure of that. Especially not in the world of today where celebrity gossip is much more appreciated than wisdom, literacy and true life substance coming out of a writer’s pen. Anyway, in order to stay hip and trending, writers too need some help from marketing experts. With a little help of marketing agents and a good marketing plan, almost any author will remain one of the brightest literary stars. So, the question is – how does a writer do that?

1. Secure an audience before publishing

In case you are a newcomer and you haven’t been published before, you need to spread the word about your book release as soon as possible. Most writers start out as bloggers. Once they get noticed, their blogs turn into books. Assuming you had quite a readership on your blog, you’ll need to update your followers on novelties in your professional life – be excited to share the news about your book with everyone who is willing to hear it! If you also have a Twitter and Facebook page, along with a Linked-In profile – wonderful! Make your announcement (on several occasions) and wait for everybody else to follow up!

2. Be your own brand

Every author should be a brand for him/herself. This goes for you as well. You need to be that writer who wrote that book. Nobody is interested in plain people and/or contents anymore. You and your work need to be loud. Tricky part is if you work within several genres. If this be the case, it’s advisable you use a different pen name for each genre. Why? Well, it’s like with food – once people are used to eating that chocolate souffle with vanilla icing and they absolutely love it, they’ll probably be reluctant to try it with any other flavor. Not because they aren’t risk takers. They just don’t want to be disappointed. So, stay focused on who you are and who you want to be for your readers. Proper branding is half the job done.

3. ‘Write hard and clear about what hurts’

Oh, you clever little thing! Yes, I did quote Hemingway there and it serves the purpose. Point is, when marketing yourself and your product (this product being (a) book(s)) be clear on the message you want to send, people you want to attract, the idea you want to come-across. What is it about your book and you, and not some other writer’s, that should catch the readers’ attention? Take some time and figure this out. Know exactly who you are as a person, a writer and a presenter. Yet, don’t be terrified of this mission, people that are going to read you are most probably similar to yourself – assuming you love what you write, of course.

4. Understand the market

Once your book hits the press, you’ll have it sold through variety of channels – online as ebooks, in book shops as print, maybe on news stands, in different stores that may align with the theme of your book, etc. Some channels will without a doubt earn you more money than others. So, what you need to do is calculate which channel is most suitable for your genre and the type of audience you wish to attract. Sometimes, direct sales are a win. Other times, Amazon will deliver a much bigger return for your effort, maybe even bigger than your personal author’s web page. Who knows! Well, you will – once you dedicate some time and attention to tracking figures down. Still, knowing where to put your marketing efforts will surely pay off on the long run.

Apart for having all these things mentioned above covered, you need to keep your human side, too. Yes, you are their favorite writer, but you are also their only real link to their favorite fiction and fictional characters. So, talk to your readers, engage with them and always stay polite and patient. Organizing book events, tours, theme gatherings will only score you points! An important thing is – don’t push yourself onto the reader. Wait for them to ask for you!

 

Damian Wolf is an entrepreneur and wannabe writer. He loves to write about small business, marketing tips and interesting life topics. Damian is also marketing assistant at Cubic Promote, and proud husband and father.

 

Bling! Romance Looking for Great Romance Novels

BLING! is the edgy new contemporary romance imprint of Lighthouse Publishing of the Carolinas (LPC). BLING! will launch in Spring 2015, releasing two new contemporary novels each quarter.“We’re  excited at Lighthouse Publishing of the Carolinas to announce that the first author has been signed for the Bling! imprint. Author Debra Holt has brought us some great storytelling in Mercy’s Rescue, as well as a strong female lead in an interesting setting, and we’re happy to announce this project as our launch book for next year.

“Bling! continues to look for stories that jump out at us – stories with that “IT factor” set within a romance-centric, non-formulaic plot. If your an author with proposals that fit the bill, send them our way.

“And if you’d like to know more about Bling! and how we’re shaping up during these Genesis Days, I invite you to check out my feature interview on the Industry News column for October with Megan DiMaria and Novel Rocket: http://www.novelrocket.com/

“We look forward to hearing from you soon in the hope of partnering to bring some really stellar content to the LPC readers.”

Blessings,
Sandie Bricker

Sandie Bricker, Managing Editor
Bling! | Romantic fiction with a little something extra
www.BlingRomance.com
An Imprint of Lighthouse Publishing of the Carolinas