{"id":2117,"date":"2017-04-21T14:57:27","date_gmt":"2017-04-21T18:57:27","guid":{"rendered":"https:\/\/eddiejones.org\/?p=2117"},"modified":"2018-02-26T14:01:39","modified_gmt":"2018-02-26T19:01:39","slug":"book-publishing-news-april-21-17","status":"publish","type":"post","link":"https:\/\/eddiejones.org\/book-publishing-news-april-21-17\/","title":{"rendered":"Book Publishing News April 21, 2017"},"content":{"rendered":"<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-2120\" src=\"https:\/\/eddiejones.org\/wp-content\/uploads\/2017\/04\/Book-Publishing-News-200x141.jpg\" alt=\"Book Publishing News\" width=\"200\" height=\"141\" srcset=\"https:\/\/eddiejones.org\/wp-content\/uploads\/2017\/04\/Book-Publishing-News-200x141.jpg 200w, https:\/\/eddiejones.org\/wp-content\/uploads\/2017\/04\/Book-Publishing-News-100x71.jpg 100w, https:\/\/eddiejones.org\/wp-content\/uploads\/2017\/04\/Book-Publishing-News-518x366.jpg 518w, https:\/\/eddiejones.org\/wp-content\/uploads\/2017\/04\/Book-Publishing-News-82x58.jpg 82w, https:\/\/eddiejones.org\/wp-content\/uploads\/2017\/04\/Book-Publishing-News-600x424.jpg 600w, https:\/\/eddiejones.org\/wp-content\/uploads\/2017\/04\/Book-Publishing-News.jpg 640w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Simon &amp; Schuster Closes Tyrus Books imprint, Relocates Howard Books<\/strong><\/h2>\n<p>Simon &amp; Schuster shut down its Tyrus Books imprint in early April. Benjamin LeRoy, the founder and publisher of Tyrus, announced the news on social media. LeRoy tweeted to his followers, \u201cHey! For all the folks who know me as Tyrus Books, Tyrus is closing down and now you can just know me as some dude on Twitter.\u201d Tyrus was included in Simon &amp; Schuster\u2019s acquisition last year of Adams Media from F+W. Simon &amp; Schuster will continue to handle the Tyrus backlist.<\/p>\n<h2>How Many Kindle Unlimited Subscribers Are There?<br \/>\n(And How Does KU&#8217;s Growth\u00a0Impact Your Book Sales)?<\/h2>\n<p>How many Kindle Unlimited Subscribers are there? Amazon has never released\u00a0the total number of KU subscribers, however, by working the formula backwards, <a href=\"https:\/\/www.writtenwordmedia.com\/2017\/04\/13\/kindle-unlimited-subscribers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Written Word Media<\/a> estimates the number could be as high as 2.5 million readers. How many books does a KU subscriber read? Again, Written Word estimates the number may be as many as\u00a020 books per month! <a href=\"https:\/\/www.writtenwordmedia.com\/2017\/04\/13\/kindle-unlimited-subscribers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read how\u00a0the growth of Amazon&#8217;s subscription model is changing the market for ebook sales<\/a>.<\/p>\n<h2>HarperCollins Christian Publishing Shifts Publishing Programs<\/h2>\n<p>HarperCollins Christian Publishing (HCCP) announced April 11 three changes within its publishing programs.\u00a0Daisy Hutton is being promoted to vice president and publisher for the W Publishing Group, a nonfiction imprint of Thomas Nelson. \u00a0Hutton has been the company\u2019s fiction publisher for Thomas Nelson and Zondervan books for the past five years. <a href=\"http:\/\/rushtopress.org\/harpercollins-christian-publishing-shifts-publishing-programs-prepare-expanded-focus\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read the full story<\/a>.<\/p>\n<h2>Where Will the Growth in Sales Come in 2017?<\/h2>\n<ul>\n<li dir=\"ltr\">Number of retailer bankruptcies in <strong>2016: 9<\/strong><\/li>\n<li dir=\"ltr\">Number of retailer bankruptcies in <strong>2017 <span style=\"text-decoration: underline;\">so far<\/span>: 9<\/strong><\/li>\n<li>Growth of online retail sales during the 2016 holiday season, versus 2015: 20% (Source: <a href=\"https:\/\/www.washingtonpost.com\/news\/business\/wp\/2017\/04\/05\/the-troubles-at-the-american-mall-are-coming-to-a-boil\/?utm_term=.bed16d90758e\" target=\"_blank\" rel=\"noopener noreferrer\">Washington Post<\/a>)<\/li>\n<\/ul>\n<p>Look for Amazon to continue to gain market share at the expense of brick and mortar stores.<\/p>\n<h2 dir=\"ltr\"><strong id=\"m_-3129195279050798264docs-internal-guid-b1f0870d-3a5c-37b2-8749-edb87cd31a89\">Tips for Marketing Your Book<\/strong><\/h2>\n<p><strong>Author Kristine Rusch discusses\u00a0email newsletter strategy.<\/strong>\u00a0Learn the difference\u00a0between <em>old school newsletters<\/em> and <em>ad circulars<\/em>. Take heart! You&#8217;re not the only one who feels undersized against\u00a0the book-marketing monster.<\/p>\n<blockquote><p>&#8220;I feel completely inadequate,&#8221; Rusch says. &#8220;Then I feel like I\u2019d better hurry to catch up. Finally, I crawl into my office and get back to the work in progress. I don\u2019t feel overwhelmed when I think about fiction writing. <em><strong>I feel completely overwhelmed when I focus on the \u201cshoulds\u201d of marketing.<\/strong><\/em>&#8220;<\/p><\/blockquote>\n<p><a href=\"http:\/\/hotsheetpub.us11.list-manage1.com\/track\/click?u=7c8456567521d3f5b87615911&amp;id=9efa31dc36&amp;e=86e12af3e5\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/hotsheetpub.us11.list-manage1.com\/track\/click?u%3D7c8456567521d3f5b87615911%26id%3D9efa31dc36%26e%3D86e12af3e5&amp;source=gmail&amp;ust=1492883359154000&amp;usg=AFQjCNGmomnIJ0Z6PoqD7_f8Ro6148AydQ\">Read at Rusch&#8217;s\u00a0blog on newsletters.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Simon &amp; Schuster Closes Tyrus Books imprint, Relocates Howard Books Simon &amp; Schuster shut down its Tyrus Books imprint in early April. Benjamin LeRoy, the founder and publisher of Tyrus, announced the news on social media. LeRoy tweeted to his followers, \u201cHey! For all the folks who know me as Tyrus Books, Tyrus is closing [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,656],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Book Publishing News April 21, 2017 - Eddie Jones - Author<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eddiejones.org\/book-publishing-news-april-21-17\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book Publishing News April 21, 2017 - Eddie Jones - Author\" \/>\n<meta property=\"og:description\" content=\"Simon &amp; Schuster Closes Tyrus Books imprint, Relocates Howard Books Simon &amp; Schuster shut down its Tyrus Books imprint in early April. 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