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An LPC author recently asked my thoughts on investing in an Amazon ad. Here is my response.<\/p>\nAn LPC author recently asked my thoughts on investing in an Amazon ad. Here is my response.<\/p>\n
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For every dollar you invest in your book<\/strong> you earn back two dollars<\/strong>. That’s not the case with every title, but with your book it is. (The per-click percentage for your book is actually 69.62% but I round it down to 50% because\u00a0I know an ad for your book also generates “pages read” and those “pages read” earn royalties. The “pages read” royalties cannot be factored into the per-click percentage. Amazon only sees actual sales.)<\/p>\n “With regards to your question about spending $10 a month for an Amazon ad. That sum works out to be thirty cents a day and the per-click charge for an Amazon ad runs around fifty cents. Thus, your ad would only run for a couple of minutes each day<\/strong>. Basically, you’d be wasting your money.\u00a0Many top-selling Indie authors spend hundreds of dollars each month on Amazon ads. These authors often\u00a0own the tops spots in their book’s category.<\/p>\n For my own books I spend around $100 a month and my books aren’t nearly as good as yours. (Well, they may be as good, but I’m writing middle-grade fiction for boys<\/strong><\/a> and that’s a small market. There’s not even a category for it on Amazon.<\/em><\/strong> I spend the money to make my books known because I am serious about making it as a writer and in order to do that readers need to read my work and become familiar with my voice and style. )<\/p>\n The old business model of writing a book and hoping it sells died in 2008 with the Great Recession<\/strong>. Book publishers began to retreat and\u00a0book stores closed. That trend continues<\/a>. Authors who enjoy success today are those who invest in their careers and market the devil\u00a0out of their book. Even James Patterson<\/a>, the top selling author of my generation, promotes his books. He advertises on TV, YouTube, and on Amazon.<\/p>\n