See it. Sow it. Speak it. Reap it.

Book Marketing Jesus' Way

See it. Sow it. Speak it. Reap it.Out of your heart are the issues of life, both good and bad. Keep you heart safe with all diligence. Guard it. Pray God’s protection over your heart. (Proverbs 4:23)

Lord, out of the desires of our hearts seeds are conceived. With our mouths we sow both good seed and bad. From within our hearts, by faith,  we bless what we have sown.

If we sow bad seed and bless it with bitter water, we will reap a harvest of disappointment. If we envision evil and sow seeds of corruption, we will bring forth death, rotten fruit, and decay. (James 1:15) 

May it not be so, Lord. We ask you to remove all imperfect seeds. May only your seeds of life live within our hearts. We confess right now, right here, that you have sown good seed in our hearts and will continue to sow seeds for tomorrow and the days to come.

My heart is rich, fertile soil. I declare that I am careful to sow only what is pure, good, and honors you. I will know the seeds sown in my heart by the fruit that tumbles off my lips.

I have and will continue to sow abundance in my heart. I have and will continue to speak life to my books—each and every one.

Lord, you ask, “What is it you want?” I see a harvest ripe with good sales, good reviews, and readers whose lives are changed by the words you place within my heart. I sow your words. I speak your words. I reap a harvest from your words and expect abundance to be my reward.

Amen and amen.

Five Practical Steps From Jesus About How to Market Our Books

Book Marketing Jesus' Way (Mark 8:1-8)

5 Practical Steps From Jesus About How to Market Our BooksWhen it comes to our book marketing efforts, Jesus offers several practical steps.  (Mark 8:1-8)

“He told the crowd to sit down on the ground.” First, sit and rest. Stop rushing about. Stop trying every new marketing program that comes along. Stop opening scam-spam emails that promise instant best-seller success. Stop wasting money on promotional efforts that promise results. How can any group promise results without first knowing you, your book, and its quality? Stop. Rest. You are in the Lord’s house. You are the Lord’s house (1 Corinthians 3:16). Relax and reflect upon him and his words.

“When he had taken the seven loaves, Jesus gave thanks.” Second, give thanks for what you have. This is key. An attitude of gratitude nourishes our soul. An attitude of gratitude nourishes the seeds we’ve sown. Bitterness salts our soul and soil. Be grateful for the books you’ve written. Be grateful for the book you are writing. Be grateful for the author connections you’ve made. Be grateful for the reviews you’ve received, both good and bad. (There is almost always a nugget of truth in every negative review. Let us find those truths and learn from them.) Be grateful for past, present, and future book sales. Be grateful at all times, in all circumstances.

“Jesus broke the seven loaves.” Third, divide what you have. Do not hoard your harvest. We do not gather to store and protect, but to share. We can not give with clinched fists. Ours must be an attitude of open hands that generously give to others. If you have books sitting on a shelf gathering dust, ask who needs to be fed with an inspired word, story, sermon, or lesson. Then give away your book. Trust that the Lord of the harvest will provide more seed. No books gathering dust? Ask who needs to be fed with an inspired word, story, sermon, or lesson. Buy your books. Pay to ship your books. The prisons are filled with individuals who love to receive mail — and sometimes books. If you do not know of someone incarcerated, go to this link and simply search by your last name (as an example). Pick an inmate and ship a book.

“Jesus gave the seven loaves to his disciples to distribute to the people.” Fourth, ask your disciples to distribute your books to new readers. We cannot do all the work. We need help from others. We need our tribe of loyal supporters to join with us in our ministry. And yes, our writing is ministry work. In the same way you might ship books to an inmate, ask your disciples to do the same on your behalf. Ask them to share with others why you write for God’s glory.

“The disciples did so” Finally, follow up. Make sure your tribe of disciples have completed their tasks. Do not simply instruct, but also exhort, encourage, and praise. We lead by coming under and behind others with God’s Spirit of love, joy, and peace. Be a blessing to others and others will be drawn to you.

Be encouraged! Believe! The eyes of the Lord roam about the earth looking to bless and strengthen those whose hearts are fully committed to him. (2 Chronicles 16:9)

The Lord remembers us and will bless us. He will bless his people. He will bless those who fear the Lord— small and great alike. May the Lord cause you to flourish, both you and your children. May you be blessed by the Lord, the Maker of heaven and earth. (Psalm 115:12-15)