If you expect others to follow you, your brand, and books, keep your image current. This requires consistent care and attention. After all, your goal is to inspire others and increase the reach of your online identity.

Here are a few ways you can remain active and visible:

Be Heard.	Post something every day. It can be a paragraph, photo, video… anything.	Post a status message daily. Make it informative and engaging.	Find a few items, quotes, ideas, worth retweeting every day.	Go to the Answers section. See if you have something to contribute to the Q&A.
Show You Listen.	Check your comments section on a daily basis, and reply.	Respond promptly to any comments on your wall.	Reply to three or more tweets with substantive responses.	Accept any invitations soon after you get them.
Reach Out.	Check out the blogs of the people who comment on yours, and if you find something interesting, comment back.	Pick three or four people each day and comment on their updates.	Find 5–10 new people to follow.	Request a recommendation… or offer to write one for someone else.
Engage.	Ask another blogger about creating a guest post.	If you belong to groups or fan pages, leave a new comment.	Identify several people you feel are worth following—it shows where you’re coming from.	Join a new group.

Finally, follow the 80/20 rule. Talk about other things 80% of the time, your book 20%. Tweet and comment about other authors, their books. In short, follow the Golden (80/20) Rule and watch your influence spread.

(Tips and ideas provided by ACX, the leader in Audiobook creation.)