Book Publishing News 05/26/17

LPC Books Wins Two Selah Awards at the BRMCWC

LPC authors at BRMCWCHer Deadly Inheritance by Beth Ann Ziarnik took first place in the “First Novel” category and A Heart Set Free by Janet S. Grunst won first place in “Historical Romance.” Congratulations to Beth and Janet and all the LPC authors who placed in the final round of the Selah’s. Great job!

Harlequin Closes Its Love Inspired Historical Imprint

Harlequin recently announced that it is phasing out Love Inspired Historical (their Inspirational Historical imprint), and four other lines.  In a statement from Loriana Sacilotto, Executive Vice President of Global Publishing, Sacilotto said, “In the face of this ever-changing (retail) environment we are shifting resources from a few series that have been in decline and focusing our efforts on the series that are the most popular with readers and booksellers.” LPC Books continues to find success in its two historical imprints, Heritage Beacon Fiction and Smitten Historical Romance.

How to Grade an Author’s Marketing Ability

Rob Eagar writes, “Recently, I worked with a first-time author who received a six-figure advance from his publisher. But, halfway through writing the book, the author decided he no longer felt interested in the process, turned in a bland manuscript, changed jobs, ignored the book’s release, and cost the publisher thousands of dollars.” Read more to see if you are an author who failed the first grade of your new publishing career …

Are Mass Market Books Dying?

Mass market paperback books are printed for large audiences cheaply. They are smaller, usually 4 inches wide by 7 inches tall, and the text is in a smaller font. These smaller sized books are often called pocket books, and they do fit easily into a purse or a back pocket.

“In steady decline for years, the format (mass market) is either enduring an incredibly slow death or has begun to right itself in the market,” writes Publishers Weekly, Rachel Deahl. “According to NPD BookScan, which tracks roughly 80% of print sales, mass market titles accounted for 13% of total print units sold in 2013; that figure dropped to 9% last year.” Read more …

Bookstore Pop-ups Keep On Popping Up

“By being a pop-up I don’t have to open a store and run the risk of failing,” says Charlie Pugsley of BookSpace in Columbus, Ohio. “I’m learning everything as I go and can apply it to the store when I open it.” Read how Pop-ups and book kiosks are transforming the bookselling business.

Barnes & Noble’s New CEO Defends Physical Bookstores

“Barnes & Noble’s new CEO, Demos Parneros, sees the new bookstores that arch-rival Amazon.com is opening as proof there is still a need and consumer appetite for brick-and-mortar book retailing. Parneros, a longtime Staples retail executive, took the reins of the largest U.S. bookstore chain in April as its fourth CEO in as many years, after serving as operations chief for five months. He’s been given the mandate to revive a brand that has struggled to claim its share of online sales, notably from Amazon.” Read how Parneros plans to revive B&N.


Tips for Marketing Your Book

Rick Snyder offers six social media marketing tips that can help you develop a framework for your book promotion.

“Growing an author platform online takes planning, time, and effort,” writes Shama Hyder, “but with a little know-how you can build an online community of your own.”

BookBaby released its free “Twitter for Authors in 10 Minutes a Day,” guide. This free PDF will help you use Twitter to connect with readers, book reviewers, fellow writers.

Learn:

  • Why Twitter is better than Facebook
  • How to compose effective tweets
  • Monitoring Twitter conversations with HootSuite and TweetDeck

Book Publishing News 05/18/17

Christian Small Publishers Awards now Christian Indie Awards

“Over the past few years, the number of books published independently in the United States has grown exponentially,” says Sarah Bolme, Director of Christian Small Publishers Association (CSPA), the sponsor of the book award. “In fact, between 2010 and 2015, the number of independent or self-published books grew over 400%. This new name better reflects the increasing numbers of independently published books and authors, while continuing to promote small publishers.” Read more …
Note from Eddie: While I applaud CSPA for inviting self-published authors to submit, LPC will no longer recognize any LPC title that wins this new award.    Progressive Publishers like LPC (small publishers that offer everything legacy, traditional publishers offer except author advances and guaranteed bookstore distribution) continue to fight the “self-published” stigma.  Authors remain confused as to what constitutes a self-publishing firm.  The definition is simple: If you have to buy books or pay for any part of your book’s publication, it’s self-published.  

Cynthia Ruchti joins Books & Such Literary

“Cynthia is such an obvious choice to excel at agenting,” said Janet Grant, founder and president of Books & Such Literary Management. “She has a significant network among publishing personnel through her many years serving as faculty at writers conferences; working with ECPA and CBA organizations as the professional relations liaison and past president for ACFW; as well as being a multi-published author herself. And she’s personally connected to many authors, especially through her work with ACFW.” Read more …

Audible Suspends Its Gift Copies Program for New Releases

Apparently Audible has stopped issuing gift copies of new audiobooks releases. Audible has explained the move as a way to focus on the selling of gift subscriptions. Read more …

Amazon Algorithms & How “also bought recommendations” Are Set

Indie author David Gaughran has written insightfully about how to strategically and ethically work the system. Read at his blog here and here.

Book Publishing News 05/12/17

Amazon to open bookstore in D.C.Amazon to open bookstore in D.C.

Amazon plans to open a bookstore in Georgetown. According to Vornado Realty Trust CEO Steve Roth, Amazon has agreed to lease a 10,000-square-foot space at 3040 M St. NW. Amazon currently operates bookstores in California, Illinois, Massachusetts, Oregon and Washington. Its website lists six “coming soon” locations in California, New Jersey, New York and Washington.

The State of Utah Benefits from Amazon Sales Tax Model

The Denver Post reports, “The state of Utah has seen its sales tax revenue skyrocket since the online retail giant Amazon.com agreed to collect taxes on purchases.” Officials refused to say how much of the tax revenue came directly from Amazon. Amazon began collecting the 4.7% sales tax in Utah in January under a deal with the state that allows Amazon to get the same 1.31 percent of the taxes-collected-handling-fee that in-state retailers receive.

EU’s New E-book Rules Worry Booksellers

“While the European Commission’s aim is to foster competition, the new rule may have the opposite effect,” says the The European and International Booksellers Federation. The EIBF, which primarily represents small and medium-sized booksellers, believes the shift may force many booksellers to abandon selling e-books altogether. In a press release they state that although 70-85% of booksellers in any given country in the EC sell e-books, the rule change would be to the “sole benefit” of the dominant multi-national e-book platforms, such as Amazon Kindle, Apple iBooks, and Google Play Books.” Read the full story …

2016 Was a Tough year for Independent Christian stores

Christian stores saw a 6 percent sales decline in 2016 over 2015. According to CROSS:SCAN data, 61 percent of reporting stores saw higher transaction averages but less traffic. While a decrease in store traffic is a major contributor to the sales decline, Christian stores also lack strong omnichannel capabilities (voice, email, SMS/text, web, mobile or social media presence)  that enable them to connect with consumers online.  As a percentage of the population with more disposable income increases, Christian-store customer segments may see a boost print-book sales. Read the full story …


Tips for Marketing Your Book

Join me May 21 – 25 at the Blue Ridge Mountains Christian Writers Conference  where I’ll teach workshops on:

Why You’re Not Getting Book Contracts and What To Do About It

The book publishing industry changed last decade … year … month. Did you?  Learn the top mistakes writers make when they pitch their book and what to do about it.

Why You’re Not Getting Amazon Reviews and What To Do About It

Amazon book reviews are social-proof and one of the top reason online consumers make a purchase. Learn how to increase the number and rating of your book’s Amazon reviews.

Why You’re Not Selling Copies of Your Book and What To Do About It 

Do you have a sales goal for each of your books?  A royalty target?  A marketing budget?  Would you like to have a top-seller?  Learn the secrets that can turn any good book into a “blessed seller.”