Cost of Amazon Ads Keeps Increasing

Why Last Year's Marketing Strategies No Longer Works for Your Book

Cost of Amazon Ads Keeps Increasing

I recently informed several author clients that I no longer recommend Amazon ads. For almost ten years Amazon ads have been the best advertising investment, but now the ROI is upside down. You might spend a couple hundred dollars per month to earn fifty in royalties. It seems my gut instinct was correct. A recent article in MarketPlace Pulse confirms that too many ads are chasing too few clicks, thus increasing bid prices.

According to Marketplace Pulse research, the average cost-per-click (CPC) was $0.85 in 2020. It reached the lowest point of $0.70 in early May when the pandemic caused supply chain disruptions, resulting in some brands running out of stock and pulling back on advertising. However, it recovered by mid-September and then hit three distinctive peaks: Prime Day in October, Black Friday and Cyber Monday in November, and holiday shopping in December. After that, CPC settled at around $0.90 for most of Q1 2021.

My experience suggests Amazon ad pricing will only rise. As a way to combat the limitations Christian authors face, in the months ahead look for a new BookBub like site / app for Christian Readers. The ministry of Christian Devotions continues to work  in new ways to make books found.


Books I support—authors I trust.

A Mother's Song: A Story of the Orphan Train Enjoy Today Own Tomorrow Journal Sober Cycle: Pedaling Through Recovery One Day at a Time Deep End of the Lake RUSH BROKEN VESSELS: God's GLORY through FLAWED Humanity Rhinestones on My Flip-Flops  Land of My Dreams Labor to Leadership The Flight to Excellence Faith House: A Journey of Faith In Addiction Recovery Little White Squirrel's Secret

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