“Influence Increase—Behind Enemy Lines ”

Promise of Increase:  Psalm 115:14 – “The Lord will give you increase more and more.”

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This phase of the campaign is a bold, faith-driven mission. At the initial launch, the 2nd Airborne Company—composed of the parachute infantry regiments Jehovah Jireh and My Father’s Business—will land behind enemy lines. By infiltrating untapped markets, allied audiences, and enemy-held territory, my books will act as spiritual liberators, capturing strategic positions that establish pathways and crossings to connect with new readers and open fresh distribution channels.

As the campaign unfolds, the efforts of the 2nd Airborne will soften resistance from opposing forces, turning doubters about Jesus into believers. Every reader impacted, every connection made, and every door opened will lead to desertions among the enemy’s ranks.

The works of Jehovah Jireh and My Father’s Business are trained to fight fiercely. By engaging readers directly and expanding influence, the 2nd Airborne will keep the enemy occupied while the main portion of Operation Overlord advances.

“Strategic Airstrike”

Promise of Success: Genesis 17:1-9 – “The Lord has established your prosperity.”

This phase of the campaign launches airstrikes guided by prayer, ensuring that every effort—my books, blog posts, Amazon ads, social media entries, and press releases—reaches its target with divine precision. Just as airstrikes begin from land or sea, travel through the air, and land on their intended targets, our prayers ascend to heaven (Psalm 18:10), and God ensures they accomplish His purpose when their answer is manifested (Isaiah 55:11).

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In the same way Isaiah 55:11 declares that when God’s word goes forth, it will accomplish what He desires and achieve the purpose for which He sent it, we trust in faith that through His Word and prayer, every payload will reach its target and fulfill its purpose in readers’ lives.

“Border Expansion Expedition”

Promise of Success: Exodus 34:24 – “The Lord will enlarge your borders.”

This phase of the campaign mobilizes a full-scale invasion force to drive the enemy back and establish strategic strongholds within Amazon and other online book shopping sites.

6th Army – Right Flank Assault

The 6th Army, commanded by General Nick Caden, will execute a flanking maneuver on the enemy’s right side.

• First Battalion, Dead Man’s Hand: Spearheads the assault, engaging enemy forces directly.
• Second Battalion, Skull Creek Stakeout, and Third Battalion, Dead Low Tide: Follow in the second and third waves, retrieving wounded (returns), and securing ground.
• Fourth Battalion, Phantom Gunslinger, Fifth Battalion, Mystery of the Eyewitness Ghost, and Sixth Battalion, Rumor of a Werewolf: Held in reserve, ready to deploy to critical areas as needed.

5th Army – Left Flank Assault

The 5th Army, commanded by General Ricky Bradshaw, will simultaneously execute a flanking maneuver on the enemy’s left side. This action, coordinated with the 6th Army’s advance, creates a decisive “pincher” movement, trapping opposition forces in a vice and disrupting their ability to mount an effective defense.

• 1st Battalion, Curse of the Black Avenger: Leads the charge, launching initial strikes to break through enemy defenses on the left flank.
• 2nd Battalion, Dead Calm, Bone Dry: Reinforces the assault, solidifying gains and expanding territory.
• 3rd Battalion, The End of Calico Jack: Advances in the third wave, securing key positions and supporting further penetration into enemy lines.
• 4th Battalion, Blackbeard the Pirate and Stede Bonnet’s Fateful Clash, and 5th Battalion, Down to Davy Jones: Serve as reserve forces, ready to deploy where resistance is heaviest or to exploit breakthroughs made by the lead battalions.

The 5th Army will execute its campaign in a manner similar to the 6th Army, employing targeted Amazon campaigns, social media outreach, and keyword optimization as its primary tactics. These divisions will infiltrate and disrupt enemy strongholds—books void of God’s Good News and His love, grace, mercy, hope, and faith—creating openings for future advances.

Marine Corps – Frontal Assault

“The Roaring Tides,” 1st Marine Book Division, with support from two additional divisions, will execute a frontal assault.

• Objective: Keep the enemy preoccupied while the 5th and 6th Armies secure the flanks and disrupt rear operations.
• Tactics: Launch high-visibility initiatives, such as press releases, blog posts, and short-form video campaigns, to maintain pressure on enemy defenses and draw attention away from the flanking movements.
• Outcome: Weakening the enemy’s center, allowing flanking forces to execute their mission with greater efficiency.

Campaign Objective

Drive the enemy (books that stand in opposition to the hope of Jesus) back across the Maginot Line and secure 9 sales per day per book (9 enemy positions eliminated daily). Utilize Amazon ads, keywords, categories, blog posts, press releases, and social media drops to establish strongholds (sales channels) and capture strategic positions (new readers, market share). Click for a detailed look at the 6th army campaign’s tactical strategy.

Campaign Execution

• Focus: Declare God’s promises over the campaign, trusting His Word to break barriers and lead to victory. Faith, prayer, and obedience to His leading will give us this territory and increase our influence.
• Goal: Achieve victory in this campaign by claiming God’s promised increase and victory.

The Lord says, “Never will I leave you; never will I forsake you.” So we say with confidence, “The Lord is my helper; I will not be afraid (Hebrews 13:5-6). If God is for us, who can be against us (Romans 8:31)? We will not be dismayed, for our Lord God is with us. He will strengthen us. He will help us. He will fight for us. He will uphold us with His righteous right hand (Isaiah 41:10).

Declarations of God’s Word for Victory

1. “I will give you every place where you step foot.” (Joshua 1:3) I declare that as my Lord God was with Joshua, so is He with me.
2. “I am about to give the enemy to you.” (Joshua 1:3) I declare that the spiritual strongholds opposing this campaign will fall, and victory is already assured by the Lord.
3. “No one will be able to stand against you.” (Joshua 1:5) I declare that no opposition, resistance, or obstacle will prevail against God’s Word and purpose in this campaign.
4. “Be strong and courageous. Be careful to follow all the law so that you will be prosperous and successful.” (Joshua 1:8) I declare strength, courage, and faithfulness to God’s commands, trusting that prosperity and success are in His hands.
5. “The Lord your God gives you rest from this battle. He has granted you this land.” (Joshua 1:13) I declare that the Lord has already secured victory and granted this territory for His glory. I only need to wait and watch Him fight for us.
6. “Since you have never been this way before, as I, the Lord your God leads, so you will know which way to go.” (Joshua 3:4) I declare that God is leading every step of this campaign, showing the way to pray, write, and manage funds and resources for His purpose.
7. “The Lord will do amazing things among you.” (Joshua 3:5) I declare that God is working in this campaign to do amazing things that will glorify His name and introduce thousands to Jesus.
8. “Today I will exalt you in the eyes of your enemies and all.” (Joshua 3:7) I declare that God’s favor is upon this campaign.
9. “I am with you.” (Joshua 3:7) I declare with confidence that God leads this army.
10. “The Lord of all the earth will go before you.” (Joshua 3:11) I declare that God gave us the plans for this campaign and is moving ahead, breaking barriers and preparing hearts to receive His message.

Strategic Targets (Action Plan):

1. Bridges (Keywords):
   Keywords are the bridges that connect readers searching for books on Amazon.
   • Fixed Goal: Optimize and test 10 high-performing keywords per book campaign weekly.
   • Action Plan:
     • Use tools like Publisher Rocket or Amazon’s auto-suggest to identify niche, long-tail keywords.
     • Example: For Dead Man’s Hand, use keywords like “Christian mystery for teens,” “ghost story YA,” or “middle-grade detective book.”
     • Rotate out underperforming keywords every two weeks to keep campaigns efficient. Click for a tactical report for how to execute this assignment.
2. Crossroads (Amazon Ads):
   Crossroads represent decision points where potential buyers see your ads and click through.
   • Fixed Goal: Achieve a CTR (Click-Through Rate) of at least 0.5% and a cost-per-click (CPC) under $0.29.
   • Action Plan:
     • Run Sponsored Product ads targeting specific genres: “Christian fiction,” “teen mystery,” and “middle-grade adventure.”
     • Group campaigns into small, focused segments (e.g., mystery-themed, ghost-themed keywords for Dead Man’s Hand).
     • Use broad match ads to capture wider visibility but allocate a small budget ($10/month) to these.
3. Towns (Categories):
   Categories are towns in enemy territory where your books can establish dominance.
   • Fixed Goal: Rank in the top 20 of 2-3 niche categories for each book.
   • Action Plan:
     • Research competitor rankings for categories on Amazon. Use “+” subcategories like “Teen’s Christian Mysteries” or “Teen Paranormal Fiction.”
     • Ensure your books are listed in both popular, primary and secondary niche categories to increase visibility.
     • Use promotional pushes (discounts or Amazon “gift codes” for giveaways) to spike sales and improve ranking.
4. Railways (Blog Posts & Press Releases):
   Railways are the lines of communication that carry your message to new regions (audiences).
   • Fixed Goal: Publish 2 blog posts per month and release 1 press release per week.
   • Action Plan:
     • Blog about relevant topics such as “How Christian Fiction Inspires Faith in Teens” or “The Role of Mystery in Teaching Life Lessons.”
     • Write press releases highlighting milestones (e.g., awards, new releases) and submit to PRlog.com, Christian and middle-grade reading outlets.
     • Share these posts and releases widely on your social media platforms.
5. Strongholds (Social Media Drops):
   Strongholds represent reader engagement on social media, where loyalty is built.
   • Fixed Goal: Increase engagement (likes, shares, comments) by 10% monthly.
   • Action Plan:
     • Schedule weekly posts featuring intriguing snippets from your books, themed graphics, or reader polls.
     • Engage directly with followers by asking questions like, “Which Caden Chronicles mystery should Nick tackle next?”
     • Use short-form videos (30 seconds) highlighting key themes or fun facts about the books to appeal to platforms like YouTube, Instagram or TikTok.
6. Command Centers (Email List & Newsletter):
   Command centers are your direct lines to your most loyal readers.
   • Fixed Goal: Increase email subscribers by 50 per month.
   • Action Plan:
     • Offer a free downloadable short story from the Caden Chronicles as a lead magnet.
     • Send biweekly emails sharing updates, behind-the-scenes content, or exclusive discounts to your subscribers.

Daily Assault Goals (9 Positions Per Day Per Book):

• Dead Man’s Hand:
  3 units through Amazon ads, 2 units through organic searches (keywords/categories), 2 units via blog/social media traffic, and 2 units through email/newsletter subscribers.
• Skull Creek Stakeout:
  3 units through social media drops, 2 units through Amazon ads, 2 units through word-of-mouth reviews, and 2 units via blog/press outreach.
• Dead Low Tide:
  3 units through targeted keywords, 2 units via niche categories, 2 units through influencer/book club outreach, and 2 units via your website/email list.

Overarching Strategy:

1. Budget Allocation:
   Divide your Amazon ads budget among your top-performing campaigns, focusing on books with the highest potential to meet sales goals.
2. Weekly Monitoring:
   Evaluate ad performance, keyword effectiveness, and category rankings weekly. Shift resources to campaigns showing the strongest ROI.
3. Milestones:
   Set quarterly goals:
   • Q1: Double daily sales to 4.5 units per book (4-5 positions taken daily).
   • Q2: Hit the target of 9 sales per book per day (9 positions taken daily).

By focusing on these strategic targets and using prayer to guide decisions and dislodge enemy positions, this campaign can break through enemy resistance, capture market share, and secure daily victories on the battlefield of book sales.

“Supply Drop”

Psalm 115:11-16 – “Trusting in the Lord brings blessing and increase.”

Trust in the Lord is my direct line to God’s blessings and the key to success. He has promised to give success to those who fear Him, believe His word, and obey His commands. Through Jesus we have all the promises of Abraham and the strong arm of the Lord that Joshua enjoyed. God ensures every need of ours is met—tools, connections, and creativity—to sustain your mission. Each book I write and release points readers to God’s son, Jesus, offering encouragement and hope, healing and provision.

To verify underperforming keywords every two weeks and keep your campaigns efficient, you’ll need to track specific metrics within Amazon Ads and use those data points to identify which keywords are not delivering results. Here’s how:

Steps to Verify Underperforming Keywords

1. Monitor Key Performance Metrics: Regularly review the following data points in your Amazon Ads dashboard:
   • Impressions: How often your ads appear. Low impressions may indicate keywords are too narrow or not competitive enough.
   • Click-Through Rate (CTR): The ratio of clicks to impressions. A good CTR for Amazon ads is usually 0.5% or higher. Keywords with CTR below this threshold may not be resonating with your audience.
   • Cost Per Click (CPC): The cost of each click. Keywords with a high CPC but low conversion rates are draining your budget.
   • Conversion Rate: The percentage of clicks that lead to sales. Keywords with zero or low conversions despite high clicks are underperforming.
   • ACoS (Advertising Cost of Sales): ACoS is the ratio of ad spend to sales. A higher-than-target ACoS means the keyword is not profitable.

2. Set Benchmarks for Success: Define what success looks like for your campaigns:
   • Impressions: At least 1,000 per keyword in two weeks.
   • CTR: 0.5% or higher.
   • Conversion Rate: At least 2% of clicks leading to sales.
   • ACoS: Should align with your profitability margin (e.g., under 30%).

3. Analyze Keyword Performance: Use Amazon Ads’ reporting tools to download performance data and filter keywords based on these metrics:
   • Identify keywords with low impressions.
   • Spot keywords with high clicks but no conversions.
   • Remove or adjust bids on keywords with an ACoS that exceeds your target profitability.

4. Test Adjustments:
   • Reduce bids for underperforming keywords to minimize waste, but don’t remove them outright if they are getting impressions or clicks.
   • Shift more budget to high-performing keywords to maximize results.
   • Introduce new keywords based on customer search terms in your reports.

5. Run A/B Testing: Test keyword variations and long-tail keywords:
   • Swap out poorly performing keywords for new ones every two weeks based on customer search data.
   • Experiment with match types (exact, phrase, broad) to find the most efficient combination.

6. Use Tools for Automation:
   • Use tools like Publisher Rocket, Helium 10, or Amazon’s Search Term Report to analyze and refine keyword performance automatically.
   • Identify new keyword opportunities from search terms that have led to conversions.

7. Evaluate Over Time: Track changes in performance after adjustments:
   • Compare CTR, conversion rate, and ACoS before and after changes.
   • Look for trends to determine if new keywords or adjusted bids are improving overall efficiency.

Outcome:

By systematically reviewing and refining keywords every two weeks, you ensure that your campaigns remain optimized, reducing wasted spend and focusing on the keywords that drive impressions, clicks, and sales efficiently.

1. Create Videos Using Free Tools

• Canva:
  • Canva’s free version allows you to create professional-looking videos with text overlays, animations, and royalty-free music.
  • Use templates to add book cover images, key themes, or fun facts.
  • Export the videos in MP4 format.
  • canva.com
• CapCut:
  • CapCut is a free video editing app for smartphones and desktops.
  • Add transitions, text effects, and audio to make engaging videos.
  • Perfect for creating polished videos on the go.
  • Available for Android and iOS.
• InShot:
  • Another free mobile app that lets you trim, edit, and enhance videos.
  • Add your own voiceover or background music to highlight book details.
  • Great for creating simple, clean videos quickly.
  • Available for Android and iOS.

2. Content Ideas for Videos

• Highlight Key Themes:
  • Record yourself summarizing a core theme from one of your books.
  • Example: For Dead Man’s Hand: “Did you know this book was inspired by the Old West’s obsession with ghost stories? Find out how Nick Caden uncovers the truth!”
• Fun Facts About the Books:
  • Use text and images to reveal little-known facts.
  • Example: “The idea for Skull Creek Stakeout came from real vampire legends in Transylvania County, North Carolina.”
• Reader Challenges or Questions:
  • Pose questions like, “What would you do if you discovered a body drained of blood? Nick Caden has to solve this mystery in Skull Creek Stakeout! Read now!”
• Behind-the-Scenes Insights:
  • Share a quick clip about what inspired a particular scene or character.
  • Example: “The zombie in Dead Low Tide? Inspired by a story I heard about shipwrecks and mysterious disappearances!”

3. Share Videos on Free Platforms

• Instagram Reels:
  • Post the videos as Reels to reach a broad audience. Use hashtags like #ChristianFiction #YAReads #Bookstagram.
  • Encourage followers to share or comment.
• TikTok:
  • Use TikTok to showcase book-related themes with trending audio.
  • Tag your videos with niche-specific hashtags like #ChristianBooks #YAAdventure.
• YouTube Shorts:
  • Create short, engaging videos on YouTube to reach a wider audience.
  • Add engaging titles like “Unravel the Mystery with Nick Caden!”
• Facebook Stories:
  • Share your videos on Facebook Stories or posts. Join Christian fiction and YA mystery groups and share your content there.
• Twitter/X:
  • Post videos directly on Twitter, where short, snappy content performs well.
  • Pair the videos with engaging tweets.
• Pinterest Idea Pins:
  • Use Pinterest to create visual Idea Pins (short video posts).
  • Perfect for driving traffic to your website or book links.

4. Leverage Your Smartphone

You don’t need fancy equipment to create videos. Use your smartphone to:

• Record a quick clip of yourself talking about your book.
• Film book covers or props that relate to your story.
• Edit directly in free apps like CapCut or InShot.

5. Free Audio and Music Options

• YouTube Audio Library: Royalty-free music to use in videos.
• FreeSound: A community-driven platform with free sound effects.
• Canva’s Free Music Library: Add music to videos with Canva.

6. Maximize Reach

• Engage Viewers: End your video with a call to action, like “Get your copy today!” or “Follow me for more mysteries.”
• Use Hashtags: Research and include relevant hashtags for discoverability.
• Tag Others: If your book has ties to a specific genre or group, tag influencers or relevant accounts.

By combining free tools and platforms, you can create and distribute professional-quality short-form videos that engage readers and drive interest in your books.